What should you be doing as a small business in the run-up to Christmas?
We’re now getting into the countdown to Christmas. The days are getting shorter, there’s a chill in the air and everybody is getting their shopping lists ready.
This is a great time to be in business – but it can also be a stressful one!
If you’re a small business owner, you’ll already know how important this time is going to be, given the extreme pressures the last few years have had on both cash flow and customer appeal. Whilst there are never any guarantees of success, there are a number of things you can do to better prepare.
Have a Plan.
Start early and set aside a budget. In the spirit of starting early, it is imperative that you diversify your seasonal approach as much as possible. Seasonal deals and bundles should be at the forefront of your business plan, encouraging consumers to purchase products to maximise the Christmas feel.
Think about how you’re selling your products. If you don’t already do it; start thinking about how to sell your products online for Christmas! Whether it’s through an eCommerce platform or simply using Facebook ads – there are ways to spread awareness quickly and efficiently.
Drive traffic to your website with social media advertising campaigns. With mobile accounting for over half of all internet traffic now, it makes sense to advertise on apps such as Instagram and Facebook Messenger so that users can easily access your deals while they are on the go!
The most important thing is to keep up with trends and ensure your website is fully functional and easy to navigate; it should also be aesthetically pleasing. If people can’t find what they need on your website then they won’t buy!
Customers who buy from you during this period should not be one-offs. If your offering is strong enough, customers will be tempted to return and buy more products from you. However, to ensure that customers are satisfied and engaged, customer service and after-purchase methods are pivotal. Invest in making regular contact with customers through newsletters and loyalty programs. This will keep you top of mind with the consumer but also give them the incentive to return.
Implementing tech solutions such as chatbots, a phone hotline or WhatsApp support to manage any customer queries could be a useful addition to your customer service armoury throughout the Christmas holidays. If you don’t have experience in this, it may be an idea to supplement your team with a specialist who can address it.
Implement the above and there is no reason why you shouldn’t have a stress-free and successful festive period.