How to attract more customers to your online store this Christmas
How to attract customers to your online store
Attracting visitors to your website is the ultimate goal, keeping them interested long enough to look around and buy. In order to get those conversions there are some tasks that when used collaboratively, work like a well-oiled machine and push visitors to your site.
Optimise your social media bios
Your social media pages are often the first time your audience sees your brand and you have to sell yourself in the first few lines of your bio. Your social media bio may be short, but its potential is powerful. Use the space to add information about who you are, what you offer and a way to contact you, ideally in the form of a link. Consider using a branded hashtag to build your following and push the audience to your page. Think of your Instagram bio as a 150-character sales pitch. Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story. That way, new visitors and prospective customers will understand you or your brand, immediately. A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.
Write optimised blog content
1994 was the year Justin Hall, a college undergraduate, created links.net the world’s first blog. Back then it was just a few links, a little text, and a couple of pictures.
Blogs have come a long way forward to today and there are now an estimated 600 million blogs worldwide. As well as this 80% of internet users regularly read blog posts, making them extremely popular. In order to rank highly in SEO terms there are some key features that must be included in the blog post in order to hit the mark. Ultimately you want to keep the audience on the site as long as possible and to do that you have to offer something unique. How-to guides don’t cut it in this day and age, it has to be something of value that goes deeper than offering suggestions and your thoughts on a subject. Readers want in-depth advice, real-life case studies where you offer solutions to real problems; relatable content that they can implement in their own businesses. To harness the true marketing power of a blog, your articles need to be the perfect blend of information, relevance, entertainment, value and optimisation.
Optimise User Experience
The user experience of any website should be as simple and easy to navigate as possible. The longer they stay online, the more likely they will convert to a sale. Keep your customer journey simple and clear so customers can browse and purchase products easily. 68% of visitors leave a site because of poor user design. That’s 68% of potential revenue lost, all because the site is poorly designed and doesn’t have the customer in mind. Considering the vast majority of traffic these days, is from mobile devices, over 50% in fact. It is crucial that this is taken into consideration when designing the site. Think of the CTAs and how they translate on mobile, you don’t want to lose sales due to a tiny button that is fiddly to click.
Not only do these small touches show people that you’re making a real effort, but they help create a user experience that is seamless across all channels—whether that’s your website, booking platform or social media.
Optimise your product descriptions
A good product description should give all relevant details, convince the buyer of its benefits, and pack an emotional punch. Emotions influence buyer behaviour, so your product description is the perfect place to elicit emotions. Product descriptions are more than just a way to let your prospective customers know what they need to know about the things you sell. They’re golden opportunities to convince someone that your product is truly the solution they’ve been looking for.
They’re also great opportunities to boost your website’s SEO, raise your SERP rankings, and improve the overall user experience your site brings to the table. Make sure your descriptions are clear, helpful, and concise. Get to the point.
- Avoid using duplicate content, even if it’s your own, as it’s an SEO nose dive.
- Don’t overstuff your product pages with keywords. That confuses both the search engines and your customers.
- Make sure your product pages are adaptive, fast, and mobile-friendly.
Build Buyer Trust with Product Reviews
Online reviews are simply good for business. Positive reviews, and a good number of them, can build immediate trust with new customers, increase a website’s conversion rate, and even create publicity or buzz around the brand. Package your products or services to include requests for reviews, and offer a free gift in return. Online reviews beyond the ratings on a company website are key. Creating a Facebook Page and a Google My Business account allows companies to collect online reviews where potential customers are already looking for them. Over 64% of customers look to google for reviews before making any purchasing decisions. Get your business reviews online and build your brand value.
Have you optimised your site using these methods? Simple tricks that can elevate your website and business; grow traffic and get those conversions. Need help with it? See what we can do for you.