How to use upselling and cross selling to maximise sales potential.

Strategies to Boost Revenue for Businesses as we approach the final quarter Amazon has reported that cross-selling and upselling make up as much as 35% of its revenue. Product recommendations are responsible for an average of 10-30% of eCommerce site revenues. There’s no reason why upselling and cross-selling shouldn’t work for you. What works between [...]

Wearing all the hats as a small business owner?

You have all heard the phrase Jack of all trades is master of none but did you know that there is more to the phrase? The full version reads:  A jack of all trades is master of none, but oftentimes better than master of one. Does this resonate with you as a small business owner? [...]

What should you be doing as a small business in the run-up to Christmas?

We’re now getting into the countdown to Christmas. The days are getting shorter, there’s a chill in the air and everybody is getting their shopping lists ready. This is a great time to be in business - but it can also be a stressful one! If you’re a small business owner, you’ll already know how [...]

What is an Instagram Bio and why is it important?

An Instagram bio is a short summary about you or your business/ brand and can include a brief description, contact details and more. It’s displayed on your profile under your username and photo. Your bio is commonly the first engagement with your audience so now’s your chance to make a great first impression! That is [...]

SEO vs Social Media: Which is more valuable? 

When it comes to choosing between SEO and social media, there is no simple answer. You need both, your time and budget are limited, so you may need to choose which one to devote more attention to at some point. You spend a lot of your time developing a marketing strategy, constantly analysing what is […]

Inbound Marketing Vs Outbound Marketing – How to Get More Sales

Are you looking to grow your business or get more sales? Are you doing what you think is right with your marketing, but actually you’re not that sure if it’s right? Or maybe you realised you need to expand the marketing you are doing as you’ve plateaued. I will explain the differences between inbound marketing […]

Are Facebook Ads Worth It?

Most people when asked will have something negative to say about Facebook Ads. The Ads Manager interface is clunky at best to use. Ads get rejected for the weirdest reasons. People get their Ad accounts banned completely and can’t open any more leaving it impossible to advertise on Facebook and Instagram. Yet when they’re done […]

Here’s how to make a quick win for more sales

You want more sales. And you want to get them sooner rather than later. We will share with you the quickest way to see exactly what’s going on in your sales process, and how you can squeeze more out of it. You’re going to need access to 4 sets of data. Reach, the number of […]

Why likes on social media aren’t all that important

Look up many “marketing” accounts on Instagram and the advice is laser-focused on getting you likes and engagement on your content on social media. Before you know it you’re spending more time than you’d like chasing an engagement rate on social media.

But what if we told you it might not be necessary?

Copywriting. Not just empty words

Copywriting is the art of selling your product or service with words. It’s communicating a message that makes someone want to take action. Whether that is buying something, clicking a button, or sharing on social media. Copywriting helps you say the right thing at the right time, to the right people. Copywriters use their skills to write sales letters, marketing materials, email campaigns, and more—with the purpose of leading potential customers down the path toward conversion.